The Connected Customer
Be a winner in this word-of-mouth to word-of-mouse to word-of-mobile world
By Nicole Wisniewski
Consumers have always had the power to choose what they wanted to buy, how much they wanted to spend, and which companies they wanted to do business with.
Consumers have also had the power to share their good and bad experiences with friends and family, either encouraging or detracting others to buy.
That's the way the sales and referral game is played. Customers have the ultimate power, and when they are happy, the chosen companies benefit from something that most landscape business owners hold near and dear: word-of-mouth. In fact, 90 percent of consumers ...
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