Turf Magazine - February, 2009

NATIONAL FEATURES

Publisher's Notes: More Changes

By David G. Cassidy

Editor
dcassidy@MooseRiverMedia.com

Those of you who notice such things likely noticed that we changed our appearance last month. As you can see, we didn’t do anything too radical; just modernized our logo a bit and (hopefully) cleaned up our presentation. Throughout the redesign process, we’ve tried to remember that we produce Turf for you, the working lawn care operator and landscaper. We’re not out to win any design awards or industry accolades. Our only directive is to bring you what you’ve told us you want—stories about people who solve the same day-to-day problems that you do and information about products that will help you be more productive, safe and profitable. We’re trying to bring you that information in the clearest way possible. Let us know if you think we can do it better.

Don’t forget, every issue of Turf is now uploaded to our Web site, www.turfmagazine.com. You don’t need to log in or give us your name or e-mail address. Everything at the site is available to you with no strings attached. In addition to current and back issues of the magazine, you’ll find helpful directories to find the products you’re looking for, as well as the local dealers selling and servicing those products. There are helpful links to all of our sister publications and online communities, including the industry’s most popular Web site, www.LawnSite.com.

What? You haven’t become a member at www.LawnSite.com yet? If not, you are missing out on the biggest database of useful information available anywhere in the lawn care industry, not to mention the day-to-day conversation and interaction with your peers from across the country. Check it out!

You’re going to want to keep an eye on www.turfmagazine.com. We have a lot of things we want to add this year to make the site more informative and more interactive for you.

Speaking of new, starting with this issue of Turf, we will be running a monthly section entitled “Turf Science.” Within this section you will find information about all aspects of chemical control products: what they are, how they work, what they can do for your customers and what they can do for you and your business. This is such an important (and potentially profitable) part of any lawn care or landscaping operation, we want to highlight it every month. We’ll be looking to the chemical manufacturers, formulators and distributors, as well as you, our readers, to help us stay on target and present the information you need to be knowledgeable and successful in this vital area of our industry.

All of the changes we’ve been making over the last year or so have one goal in mind, to make our magazines and electronic products more useful to you. If you have ideas on how we can do that better, never hesitate to drop me a line.