Turf Magazine - October, 2012
Emak hosted this dealer training in Ohio.
Emak Hosts Ohio efco Dealers for Training
Dealers from all over Ohio traveled to Wooster to take part in an intensive one-day training session for the efco brand and products. The goal for the attendees was to better acquaint themselves with the product line and learn how to market the brand effectively. The day began with an overview of Emak USA's company history, followed by marketing tactics and resources available to the dealers. A detailed product review allowed the dealers to learn the features and benefits of each piece of equipment that is available to them. Sales strategies rounded out the indoor portion of the training.
In the afternoon, the dealers had the opportunity to run each piece of equipment. Proper starting techniques and safety tips were included in the outdoor demonstration. All attendees also had the chance to run the six new products efco will be debuting soon.
U.S. Lawns Announces Hall of Fame Inductees
U.S. Lawns inducted the father-and-son team of Hank and Bryan Smith of Myrtle Beach, S.C., into the U.S. Lawns Hall of Fame. U.S. Lawns held its annual conference at the historic Vinoy Hotel in St. Petersburg, Fla. The final event of the three-day conference was the awards ceremony, when deserving franchisees and their teams are presented awards for their community contributions and their business successes. The awards night celebration culminates with a franchisee being inducted into the Hall of Fame.
Wright Announces Arrangement with Deere & Co.
Wright Mfg., Inc. announced a design and manufacturing arrangement with Deere & Co. Beginning with the 2013 season, Wright will manufacture a range of commercial stand-on mowers bearing the John Deere brand, using Wright's patented technology. Deere will distribute and support the mowers through its worldwide network of independent dealers.
Bender to Leave IGIA
Dave Bender, executive director of the Illinois Green Industry Association, has accepted a new position with the American Council of Engineering Companies of Illinois as executive director. The position is based in Springfield, Ill. ACEC represents consulting engineering firms in Illinois and is the fourth largest engineering association in the United States. His last day with the IGIA will be November 30. Bender served as executive director for 13 years.