Steven Willand, Inc., a wholesale commercial power equipment distributor based in Augusta, N.J., has recently been awarded the New York and New England territories for Husqvarna's RedMax, Dixon and Bluebird brands of power equipment.
In all, Steven Willand distributes over 20 brands of power equipment to dealerships from Washington, D.C., to Maine. Willand's core two-step distribution advantage is in establishing and growing quality, trusted relationships between manufacturers and dealerships, bridging the communications and commerce gap to build sustainable longstanding business relationships.
The Steven Willand Advantage is an assortment of business services provided by Steven Willand, Inc. to dealers that includes full service sales and marketing support that assists dealers in establishing, maintaining and growing territory presence. Dealers gain access to a suite of Steven Willand and manufacturer supported programs that provide dealers with a personalized business module supported on every level by longstanding, knowledgeable Steven Willand employees.
Advantage services include sales and technical service training (in-store and online), an assortment of sales programs that dealers can choose from to find the programs that work best for their customer base, event support for Open House and Customer Appreciation events, and a new online "Toolbox" where dealers can access the latest company and manufacturer news, marketing materials, new sales program offerings, service bulletins and other timely information that dealers rely upon daily.
Getting the dealer relationship off on the right foot is where Steven Willand excels. Shortly after being awarded the new territory by Husqvarna, Scott Willand drove to personally visit dealers and discuss how he and the Steven Willand team could help them through the transition. It is this level of professionalism that will no doubt resonate with New York and New England area dealers and lay the foundation for a successful longstanding relationship.