Cub Cadet Expands Market Availability of Electric Zero-Turn Mower

1/7/2014

Cleveland, Ohio - Cub Cadet is extending the market availability of the RZT S ZERO, the world's first fully-electric zero-turn riding mower with steering wheel control and four-wheel steering technology.

The ZERO provides the industry leading benefits of zero noise, zero gasoline or oil, zero gasoline emissions and zero belts or filters to change. The ZERO was first introduced to select markets in the spring of 2013, and has since earned global award recognition, media commendation, and enthusiastic response from the thousands who test drove it during the 2013 Cub Cadet Test Drive Experience Tour.

Based on this response, Cub Cadet is expanding availability of the ZERO to more markets across the country, starting in spring 2014. To locate the nearest independent dealer where the ZERO is available, visit cubcadet.com/zero.

The Cub Cadet ZERO is also being honored by the International Consumer Electronics Show (CES) in the Eco Design and Sustainable Technologies category of its annual Innovations Design and Engineering Awards.  This year's other winners include Samsung Home Appliances, LG Electronics, Allure Energy, and SWITCH Lighting. This recognition is the second of global prestige for the ZERO in recent months. It also received the Breakthrough Award from Hearst Media's Popular Mechanics in October.

"It is a remarkable honor to get this award. Being recognized among the thousands of global innovations here at the International Consumer Electronics Show - products that are literally changing the way we live and work - is truly a privilege," said Jeff Salamon, Cub Cadet's director of marketing. "And it is a privileged to work with a team so dedicated to bringing the future of lawn care to reality. We are certainly looking forward to bringing this breakthrough product to homeowners nationwide this spring, so they can experience for themselves that with the Cub Cadet ZERO, it's what you don't get that is most valuable."

For more information about the RZT S ZERO, visit http://cubcadet.com/zero