Time to Outsource Your Digital Content Program?

3 signs that you may need help to keep your digital presence strong
by Wendy Komancheck
1/14/2014

If you've been keeping up with the news on Google rankings, analytics and content marketing, then you know that you may need to outsource some of these marketing chores to professionals who specialize in those tasks.

Here are three signs that it's time to call a professional:

1. You're too busy to keep up with the demand of regularly putting fresh content on your website, blog, or YouTube channel. To be successful with content marketing and social media, it's imperative to post constant content in the form of updated slide shows of completed projects, a podcast on a new landscape trend, or fresh blog content.

If you're finding that this gets overwhelming during the slow months of December through February and downright impossible from March through November, then it's time to outsource this work.

2. You may want to look around to see if your sales team or office staff has time to provide fresh content on a biweekly or monthly basis.

3. What can you do if you, your sales team and your office staff are too busy to consistently keep up with the demands of content creation? Consider outsourcing specific jobs to specific professionals.

* If your marketing budget is small, consider hiring a:

1. Web developer to manage your website, including your social media strategy and design 

2. Copywriter to write content for your blogs and website.

3. Producer to make videos of you and your company to upload onto your YouTube site, as well as to your website.

* When your content is consistently bringing in prospects, it's time to think about hiring a marketing consultant to oversee the different parts of your content creation. Hopefully, as more prospects are coming in, they're transitioning into paying customers. So, your marketing budget should be able to handle hiring a person who specializes in marketing, whether that's full-time on your staff or as a freelancer who oversees specific projects.

* When your marketing consultant can't handle the volume of marketing platforms that need to be covered in your expanding green business, it's time to hire an marketing agency to oversee your marketing and public relations program. An agency will assign an account executive to oversee all of your marketing campaigns throughout the entire sales funnel. The account executive will work with you on specific projects that develop your overall business, as well as manage the different parts of the marketing team, such as copywriters, graphic designers, and web developers.

Is it time to start outsourcing your content marketing needs? Next month, we'll discuss what social media strategy is and why it's important to your green business.

Wendy Komancheck blogs and writes web content for the lawn care and landscape industries. You can learn more about her at www.landscapewriter.com or email her at wendy@landscapewriter.com.