If you've been following social media, you may have caught on to the Briggs & Stratton Corp. Mower Mouth social media contest.
Briggs & Stratton kicked off the campaign to market its new QPT engine, which has a 65 percent quieter engine according to the company. The company asked people to impersonate what a lawnmower sounds like. Several entries featured household pets, props and a parody of the music video "What Would the Fox Say?"
After 3.3 million impressions, 7,292 likes to its Facebook page and 24,716 clicks on content, the contest won a Shorty Industry Award for Best Facebook Contest, beating out ESPN's SportsCenter and ABC Family in that category.
The Shorty Industry Awards recognize talented agencies, brands and industry leaders behind social media channels, campaigns, websites, games and applications.
This year's winners were announced at a ceremony April 7 in New York City.
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