Harmony Outdoor Brands Appoints New CEO

8/18/2014

SARASOTA, Fla. - Two of the nation's top sod producers in the U.S., Bethel Farms, LLLP and BuySod, Inc., consolidated earlier this year to do business as Harmony Outdoor Brands, LLC.

The company's network of top-tier growers has more than 10,000 acres of turfgrass under production in 48 states. The merger makes Harmony Brands the largest supplier of retail sod nationwide, distributed through all major home improvement retailers. This "farm-to-yard" service model will provide premium turfgrass, home delivery as well as professional installation services.

Managing this evolution is CEO Jim Doyle, who joined Harmony Brands in June 2014. A well-regarded consumer-centric leader, Doyle was previously chief marketing officer and general manager at Central Garden & Pet.

Harmony's farm-to-yard model is an ongoing collaboration with the local farm, off-site production managers, retailers and consumers. It starts with having a line of best-in-class grass varieties that are grown specific to each region of the country. Each retailer offers the Harmony turfgrass that is best suited for that particular zone. In addition to being sold at national home improvement chains, Harmony turfgrass is available for home delivery by visiting the store's pro desk or ordering through the retailer's websites.