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April 2012

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Features

The People Difference Ruppert Landscape's employees, the key to its future By Rick Cuddihe	String Trimming Basics A down-and-dirty refresher on selecting and using trimmers By Ron Hall
In Your Own Words: To Itemize or Not to Itemize	Off the Ground and Growing Is The Grounds Guys coming to a market near you soon? By Jerry Mix
Hiring Right the First Time for Every Position By Paul Wolbert	Tackling Lawn Care's Big Issues Norm Goldenberg has devoted his career to defending the industry and he's not through yet as PLANET's new president By Jerry Mix

Central Features

Bold, Creative, Targeted Discover the cool marketing strategies this successful Omaha company uses to attract prime customers By Suz Trusty	Business Doesn't Have to be a Contact Sport By Steve Rak II
Surviving the Storm Indianapolis landscaper credits diversification and good employees in pulling out of '09 nosedive By Nancy Riggs	Property Managers' 7 Big Questions Not being prepared to answer any one of these questions could doom your bid By Lori DeRoche
The Lawn Ranger Rides Again How this long-established Twin Cities firm is using new mobile business solutions to simplify operations By Jerry Mix

Product Focus

Trimmers, Edgers and Backpack Blowers

Turf Science

Watch Out for Goosegrass
This troublesome weed often shows up after you've handled the crabgrass
By Amy Hill

Fire Ants March On
Professional applicators have lots of weapons to battle the RIFA
By Ron Hall

Departments

Keeping It Green: Social and Mobile's Impending Merger with Commerce By Ron Hall	What's New!
Contractors' Corner: Great Escape Offers Great Advice PLANET's annual mid-winter business conference gave attendees lots to try By Rick Cuddihe	Unfinished Business: Customer Service: The Biggest Loser By Nicole Wisniewski

Central Departments

Supplier News

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