This company has taken a cautious approach to online
marketing. The Web sites for Turf and our other properties have been modest, essentially
giving readers access to a subscription form and advertisers access to our
rates, special programs, etc. I’ve always called these kind of sites
“billboard sites,” because they don’t do much more than
That’s all changed.
A couple of years ago, we acquired the largest site in
the Green Industry (www.LawnSite.com; over 73,000 members; over 200,000 unique visits in the
average month), and we had to start rethinking our strategy for bringing
our products into the new world of media. We couldn’t very well have
the industry’s largest online community while still maintaining the
wimpy, little sites for our magazines.
For the last several months we’ve been working
hard designing all new Web Sites, and they’re finally ready.
Introducing the new www.Turfmagazine.com.
What will you now find at www.Turfmagazine.com? You’ll find an easy-to-use electronic version of the
magazine, with back issues held in an archive for future reference.
You’ll find a searchable database of all archived material.
You’ll find a database of equipment dealers that can be searched by
name, city, state or product line. You’ll find informative videos
from some of the leading companies in the field. You’ll find easy
links to more information about any product you’ve seen in the
magazine. And, we’re just getting started. We’re still
developing more content for you.
Yes, we’ve been busy around here the last
several months, and I hope you like what you see. I also hope that www.Turfmagazine.com will
provide another means of getting you information that is useful in making
your job better, safer, more productive and more profitable. Sure, we make
a living by selling ads, but the reason we make the magazine (and the Web
site) is to be of service to you. As always, if you have an opinion or a
suggestion you’d like to share, I’m always ready to listen.