“This award is positive reinforcement that we are delivering on the Kubota promise to provide a rewarding experience, not only for our customers, but also for our 1,100 dealerships across America,” said Greg Embury, sr. vice president of marketing and dealer development for Kubota Tractor Corporation. “We know that we’re only as successful as our dealers, so we make it a top priority to support our dealers in running a successful business.”
Nearly 1,400 equipment dealers participated in this year’s survey, rating the tractor lines they carry in 12 categories. Kubota ranked number one among tractor manufacturers in overall satisfaction, product availability, product quality, parts availability, parts quality, return privileges, communications with management, warranty procedures, warranty payments, marketing and advertising support, and manufacturer response to dealer needs or concerns. A third-party research firm not affiliated with NAEDA collected and tabulated the results.
The NAEDA Dealer-Manufacturer Relations Survey was conducted via an email survey of NAEDA-member dealers in the United States and Canada. The tractor manufacturer category included Kubota, AGCO, Case IH, John Deere, Kioti, Mahindra, McCormick and New Holland. Kubota received the highest aggregate ratings among tractor manufacturers in this category.
“NAEDA congratulates Kubota on its second consecutive attainment of this award, and compliments the company for making the dealer-manufacturer relationship a top priority,” said Joe Dykes, director of member services for NAEDA, and coordinator of this year’s survey. “Kubota has scored consistently well from dealer ratings in past NAEDA Dealer-Manufacturer Relations surveys, even prior to the establishment of the ‘Dealer’s Choice’ award in 2013.”