The Irrigation Association is pleased to announce preparations for Smart Irrigation Month, an initiative dedicated to increasing public awareness of the value of water-use efficiency, water-saving products, practices and services. All industry professionals and companies are invited to participate. 
Taking place in July, traditionally the month of peak water demand in North America, the campaign is designed to: 

  • Educate businesses, homeowners, growers/producers and other users about efficient irrigation.
  • Encourage industry firms and professionals to promote smart irrigation practices and technologies.
  • Position your organization as a leader in smart water management.

First launched in 2005, Smart Irrigation Month is gaining traction as stakeholders recognize the potential impact of efficient irrigation in July and year-round.
Following the campaign, participants are invited to submit their marketing materials by Aug. 30 and participate in the Smart Marketing Contest. The contest recognizes winners in a variety of categories and irrigation disciplines-from agriculture to turf and landscape and from businesses small to large. Entries are weighed by a neutral panel of judges on messaging, quality, creativity and integration of the Smart Irrigation Month mission.

The contest is free to IA members and is open to nonmembers for a nominal fee. Industry professionals can find contest details, resources and promotion ideas at