Reinders, Inc. is now the exclusive master distributor of Spring Valley branded fertilizer and ice melt products for Wisconsin.

Reinders will assume responsibility for all direct sales efforts and deliveries previously provided by Spring Valley. Additionally, Reinders is now an authorized Spring Valley distributor in Illinois, Minnesota, Iowa, Michigan, North Dakota, South Dakota, Kansas and Missouri.

"We are pleased to establish this relationship with Spring Valley and appreciate their confidence in our capabilities,” said Craig Reinders, president. "They are partners in every sense of the word and share our vision of providing customers with leading technology and quality products that save time and money."

“We look forward to working with Reinders,” said Bill Vogel, CEO of Spring Valley. “There is a reason why they’ve been in business for almost 150 years. They have a strong reputation for providing premium products, exceptional service, and reliable delivery with a staff of skilled professionals.”

Spring Valley brands and technologies will now be ordered directly through Reinders, including Lawn Pro Preferred blends, Prevail, Regain, N-Lite, Professional Ice Melter and more. As before, Reinders will continue to carry the most extensive selection of fertilizer and ice melt products from leading manufacturers.

Reinders is a family-owned distribution company established in Wisconsin in 1866, with headquarters and distribution center in Milwaukee (Sussex), Wis. Reinders covers the Midwest with 12 locations: six in Wisconsin, three in Illinois, two in Minnesota and one on the Kansas City/Missouri border. 

For over 50 years, Spring Valley, also a family-owned Wisconsin based business, has been dedicated to developing innovative technologies and formulating superior quality fertilizers and ice melt for green industry professionals. Their products are distributed across the U.S., Canada, Europe and the Pacific Rim. Spring Valley’s headquarters is located in Jackson, Wis., with state-of-the-art manufacturing facilities in Jackson, Wis., and Fostoria, Ohio.

Photo: Bill Vogel, left, CEO of Spring Valley, and Craig Reinders, president of Reinders, Inc., finalize their new partnership.