fred-haskettRiverside, CA — The Harvest Group has announced that Fred Haskett, a 30-plus-year veteran with Valley Crest, U.S. Lawns, Landscape Development and The Brickman Group, will join the consulting team with tremendous experience in operations, finances, sales, marketing and franchising.

Most recently, Haskett was vice president of Landscape Development, a $45 million company based in Valencia, Calif. He spent much of his industry career with ValleyCrest’s franchise subsidiary U.S. Lawns, where he was responsible for a group of 28 separate franchise operations covering a nine-state region. During his tenure he oversaw revenue growth of more than 282 percent and profitability growth of more than 50 percent.

Haskett’s career is diverse spanning both the lawn care and landscape maintenance industry segments. In 1980, he founded and grew Greenworld Lawn Care in Ohio, and in the early to mid 1990’s he served as director of operations for J C Ehrlich’s Green Team providing lawn and tree care services in the five mid-Atlantic states.

He has actively participated in association boards, committees and advisory groups including three terms on the board of directors of the National Association of Landscape Professionals (NALP), and two terms as the chairman of the lawn care specialty group. Haskett is a certified landscape manager, certified arborist, certified turfgrass professional and a NALP Trailblazer.

As a consultant with The Harvest Group, Haskett will bring his talents, programs and tools to The Harvest Online Training Academy with focus in these areas:

  • Operational development
  • Strategic planning
  • Change management
  • Acquisition valuation and integration
  • Multi-unit profit centers

“The lawn care and landscape industry is ripe with opportunity, talent and growth potential,” Haskett said. “ I hope to bring insight and fresh perspective to companies striving to diversify and grow their companies.”

Haskett joins the team of Bill Arman, Ed Laflamme, Steve Cesare and Cindy Code. The Harvest Group—with offices on both the East and West Coast—currently does business in 42 states and 5 countries working with landscape business owners to increase their sales, net profits and to “Harvest Their Potential.”