MEMPHIS, Tenn. — TruGreen says it is partnering with the International Speedway Corporation (ISC), a company that owns and/or operates 13 of the nation’s premier motorsports entertainment facilities. Through the sponsorship, TruGreen becomes the official turf care provider of the Daytona International Speedway, Chicagoland Speedway and Kansas Speedway.
“TruGreen is proud to partner with the International Speedway Corporation for many reasons including that we’ve been entrusted to care for the iconic and beloved turf that’s seen by millions of fans,” said Brent Armstrong, vice president of commercial sales at TruGreen.
“Every year, races such as the DAYTONA 500 not only signal the first signs of spring, but also bring Americans out to enjoy time outside with friends, family and a few of their favorite athletes. This partnership fits right into our ongoing mission to help more families live life outside while also being a part of a great American tradition.”
At Daytona International Speedway, TruGreen maintains the turf at the start/finish line, embossed with the colorful and well-known DAYTONA signage. It serves as the centerpiece of the 500-mile race where drivers race for 200 laps on the 2.5-mile oval.