The Ariens Company signaled it intends to remain top in the snow blower product category — two-stage models in particular. The company, whose tagline is “King of Snow,” unveiled several families of new products for the approaching snow season at a recent media event at its Brillion, Wisconsin headquarters.

The big news at the event was a new patent-pending technology called RapidTrak to improve the performance of Ariens two-stage tracked snow blowers.

RapidTrak, said Ariens vice president of marketing Matt Medden, solves the two biggest problems associated with tracked equipment: lack of speed and poor maneuverability. In Medden’s words, RapidTrak combines the best of both wheeled and tracked Sno-Thro machines. Watch Medden demo RapidTrak technology in the video below.


He explained, the track design gives users the option of using a full track system for ultimate grip and traction or adjusting the back wheel of the track up, creating a faster, more maneuverable system.

In the wheel setting, it is easy to turn the RapidTrak machine at the end of a driveway or around obstacles. RapidTrak also includes a third setting, which allows the user to tilt the housing of the machine down toward the ground while in track mode, helping to dig into the snow and clean to the pavement.

For 2017, the RapidTrak system will be available on two Sno-Thro models – the Hydro Pro 28 RapidTrak and the Hydro Pro 32 RapidTrak. Both models include hydrostatic drive, which allows the unit to maintain power through all ranges and depths of snow, keeping the machine moving fast while clearing snow. Hydrostatic drive also provides infinite speed control so users can find the perfect speed for their specific job.

RapidTrak

Photo: Ariens Co.

More models with EFI, increased power

The other new products rolled out during a recent press event at Ariens headquarters in Brillion, Wisconsin, include:

  • Expansion of the EZ-Launch EFI engine coupled with the Ariens Professional Hydro 28 or 36 Sno-Thro models. Last fall, Ariens introduced the AX EZ-Launch engine technology becoming the first brand in the industry to apply modern automotive technology in an EFI solution for snow products.
  • Introduction of the Professional 21 single-stage snow thrower, a durable 21-inch compact for snow-removal professionals. The Professional 21, available in two models, features a spring-loaded scraper bar that self-adjusts to follow the contours of the ground, a thick paddle that cleans to the surface, and optimal handlebar positions for system performance and user comfort.
  • A more powerful 223cc Ariens AX engine on the Compact Sno-Thro series for 2018. This product is being marketed mainly to homeowners in urban areas. Also primarily for homeowners, Ariens announced the Classic Sno-Thro series, available in a 24-inch housing, with a lower price point and several of the same features that the Ariens snow lineup is known for.
  • But what seemed to interest members of the green industry press most at a recent event at the company’s Brillion, Wisconsin, headquarters was the introduction of the company’s new patent-pending Rapid Track technology.

Our visit also included a morning walk-through by Director of Operations Adam Stanton of Ariens Plant #3. Built in 1976, the plant is both a fabrication (60 percent) and an assembly (40 percent) facility.

Ariens Paint Booth

The paint booth. Photo: Ariens

The Ariens Company embraced “lean” systems almost a generation ago and, via special partnerships, helped many landscape companies adopt them, as well.

“All employees working here are in charge of all their accountability and setup,” said Stanton. “We’re driving metrics down to the shop floor but always seeking worker feedback to their team leaders,” he added over the sound of clanking steel and The Beach Boys over a loudspeaker. “The workers here said they wanted to hear music while the work,” he said, responding to an editor’s question.

Concept Store: the future of dealer showrooms?

That afternoon, our small group walked across the road from Ariens headquarters to the Concept Store it opened earlier this year. If you’re a certain age (early baby boomer like me) you may remember the oily, cluttered shops where you bought or got your Harley Davidson motorcycle worked on. Then, slowly over time, Harley got buy-in from its dealers to jazz up their shops, in effect turning them into motorcycle boutiques.

That’s essentially what Ariens has done with its Concept Store. It’s immaculately clean and well-lit with shiny products lined up and ready to be tested.

Ariens Concept Store

Amanda Marsicek, Snow Product Manager, in the Ariens Concept Store. Photo: Ron Hall

Ariens partnered with local dealer Mike Buboltz to manage the store as a power equipment dealership. Buboltz is the owner of Hardware Plus, also located in Brillion, which has sold Ariens equipment since 2011. This will be an independently operated dealership with Buboltz managing day-to-day retail activities, while product placement, point-of-sale, and marketing support will come directly from the Ariens Company marketing team.

Ariens Company has more than 1,500 dealers throughout North America who sell lawn, snow and commercial outdoor power equipment. Many of these dealers visit Brillion from time to time and get a chance to tour company facilities including the Concept Store.