Everyone knows that the days of keyword-stuffing your blogs is way over. Yet, certain keywords (used judicially) are still important to bringing your local audience to your lawn and landscape website. So how do you find the ones to use that will bring people to your site?
Joe Pulizzi shares in his book, Content Inc., what another marketing guru, Andrew Davis, author of Brandscaping, says about Google Trends: “Google Trends is the most important and most underutilized tool when it comes to locating your content niche.”
Google Trends is a free Google tool that gives you search results and keyword patterns to your specific region.
Bingo! When you use Google Trends to find keywords that your audience is plugging in to find you, you have hit pay dirt.
Even though spring is six to eight weeks away, depending on your region, you can start putting out blogs NOW that use terms people will be putting in their Google searches to find you in February, March and April. And hopefully, you’ll get more website hits and customers for the upcoming spring season.
Lawn and Landscape Trending Terms
I decided to do some digging to see what terms people were putting into Google to find you, lawn care and landscape operators.
Spring lawn care:
In Google Trends, I plugged in “spring lawn care” as a search term. As you can see on the graph, that entire term is seasonal where it peaks in certain months every year. You can use this information for blogs slated for February, March or April, depending on when folks in your area start looking for lawn care services.
In the second graph, you can see what states use the term, “spring lawn care” the most.
In the following graph, folks are using these terms to find their local lawn service. You can also click on “Rising,” which shows other terms people are starting to use to find lawn care services in their region.
Outdoor living room:
I did another search with Google Trends using the term, “outdoor living room.”
In this graph, it shows you how the term has been used over time:
And this graph shows the regional interest for that term:
Next are the related searches to “outdoor living room”:
There you have it. Two terms used in Google Trends. Experiment here with Google Trends to see if the terms you use in your blogs and website content match what people are looking for.
If you have questions about using Google Trends to help plan your 2016 lawn and landscape blogs, email me at firstname.lastname@example.org.