WOBURN, Mass. – Arborjet is expanding its marketing efforts with new team members and building out its product lines to serve a broad range of green industry clients.

Joining Arborjet as the new director of marketing is John Holloran. He is a seasoned marketing and sales executive who will further strengthen the company’s leadership position in the plant health care industry as it prepares for strong forward momentum in 2015. Holloran most recently served as director of sponsorship marketing for Raytheon Company’s Corporate Affairs and Communications organization. He also developed innovative marketing programs and handled sales operations for two iconic brands, NECCO Candy and PepsiCo. A graduate of Providence College, Holloran is also an adjunct professor of marketing at Bentley University.

In preparation for accelerated growth in the nursery, growing, and garden center markets, Arborjet has also added Kristin Nikodemski to the team as product marketing manager. Nikodemski was most recently a brand manager at BioSafe Systems where she managed consumer, garden, pond and hydroponic products. She will work as the liaison between the industry, the sales team and marketing. A graduate of Salve Regina University, Nikodemski is thrilled to progress within the industry while bringing exciting and sustainable products to market.

Monica Munoz is also joining the Arborjet marketing team to cover marketing and inside sales. Her role includes a special emphasis on maximizing and extending the marketing power of Arborjet on behalf of the sales team. Munoz is a 2014 graduate of the University of South Carolina with a BA in public relations and a minor in environmental studies. She has also served as a Magellan Scholar researching the effects of environmental degradation in U.S. natural parks on the overall visitor experience.

Rounding out the marketing team is four-year Arborjet veteran Leah Hancock, working as product marketing manager for the company’s tree care and landscape products. She is an honors graduate of Bentley University and has been able to pull from her experience in customer service and small business management to bring new products and services to Arborjet’s customers.