RESEARCH TRIANGLE PARK, N.C. – Environmental Science, a division of Bayer CropScience LP, has announced Zachary Reicher, Ph.D., as the newest member of the Bayer Green Solutions Team, a dedicated team of technical service specialists serving the turf and ornamentals (T&O) market. The Bayer Green Solutions Team provides customers with scientific expertise to address their unique business goals and challenges, while also providing scientific thought leadership, education and training to benefit the turfgrass industry.

He will focus primarily on developing science-based solutions for customers managing cool-season turfgrass. Frank Wong, Ph.D., who previously served the Green Solutions Team in this capacity, has taken on a new role within the Bayer Regulatory Affairs group as stakeholder engagement manager, maintaining relationships and communications with industry and non-governmental organizations across the Environmental Science division’s four businesses: Bayer Advanced, Professional Turf & Ornamentals, Professional Pest and Vector Management and Land Management. Reicher currently helps lead all areas of the University of Nebraska Lincoln’s turfgrass science program, including teaching, research and extension responsibilities, as well as the organization of field days and the Nebraska Turf Conference Expo. He also authors informative university and extension communications and regularly speaks at state, regional and national industry meetings.

With more than 25 years of experience in the turfgrass industry, Reicher is a distinguished academic and research leader. His work has been featured in more than 500 issues of newsletters and trade magazines and has been revised or rewritten in 40 extension publications. Reicher has presented at more than 300 state, regional and national meetings to more than 100,000 people, and has been recognized with numerous awards for his outstanding work and service to the industry.

Reicher holds a doctorate in agronomy with a focus on turfgrass science from Purdue University (1993). He earned a Master of Science in horticulture with a focus on turfgrass science (1988), as well as a Bachelor of Science in horticulture (1986), from Iowa State University.