Black and Golf Dealer Rewards Program Strengthens Club Car Ownership Experience

Source: www.TurfMagazine.com

AUGUSTA, Ga. – Purchasing a golf car, utility vehicle or low speed vehicle is just the beginning of the ownership experience. A lot depends on what comes after the sale.

Yet, for some companies, including Club Car, that falls largely into the hands of dealers and distributors who serve as the manufacturer’s face and voice. Club Car takes active steps to improve the performance of this network and strengthen the ownership experience.

That includes recognizing and rewarding authorized Club Car dealers and distributors who meet the company’s most demanding standards through Club Car’s annual Black & Gold Dealer Rewards Program. Initiated in 2013, the program has awarded the prestigious “Black and Gold Partner” distinction to 100 of its Authorized Club Car Dealers and Distributors.

Program participants had 12 months to set, meet and document rigorous standards in sales, service, parts, accessories and other areas that directly affect owners of Club Car vehicles.

Black & Gold Partners receive performance-based cash rewards, additional co-op advertising funds and commemorative plaques. They also earn the right to differentiate and advertise their businesses as a Club Car Black & Gold Dealer or Distributor. They represent the gold-standard service and support Club Car customers deserve and expect.