ELMSFORD, NY – Central Turf & Irrigation Supply, based here, is participating with longtime partner Hunter Industries in the Irrigation Association 2013 Smart Irrigation Month Competition.

Central serves thousands of irrigation professionals in the United States and Canada, and will leverage its customer base to promote the importance using water saving products.

"Last year, we promoted an EPA WaterSense Partner Program membership drive, and got great feedback from our customers. This year we want to directly influence the products our customers use by giving them incentives to be responsible water stewards," says Central Turf and Irrigation Supply President Bernardo Luciano.

This is also the first time that the nationwide distributor is partnering with a manufacturer in order to promote an environmentally friendly goal.

"Being an environmentally conscious company is the direction that our brand will take as we grow to more locations across the US," said Marketing Manager, Isaac Mathew.

"The future of our nation’s water supply is at stake and we feel its part of our mission to help educate irrigation professionals on the new technology available so they will be able to offer their customers solid water management and a solution to excess water usage," said Anthony Luciano, Senior Vice President of Central Turf & Irrigation Supply.

Central Turf and Irrigation Supply will host several Hunter Industries smart irrigation product promotions across the month of July, including giving away a free Hunter Roam XL on Hunter commercial product orders of more than $3000.

For more information on Central Turf and Irrigation Supply, please visit