CLEVELAND, Ohio-Cub Cadet initiated The Test Drive Challenge Feb. 17, kicking off a nationwide tour visiting select Home Depot, Tractor Supply Company and authorized Cub Cadet dealerships. Also, the lawn equipment manufacturer is offering test drives at any time via a virtual test drive, and at more than 1,500 dealer locations nationwide.
"The Cub Cadet Test Drive Challenge is all about giving people the opportunity to see for themselves the advanced technology and premium quality behind Cub Cadet’s 2012 product line," says Jeff Salamon, director of marketing.
The Cub Cadet Test Drive Challenge tractor-trailer, leading the multi-city tour, will be stocked full of new 2012 products, including the new RZT S (residential zero-turn rider with four-wheel steer and steering wheel control) and the Series 1000 lawn and garden tractor featuring Electronic Power Steering (EPS). Throughout the tour, visitors will have the chance to jump on a zero-turn rider or lawn and garden tractor and talk to experts about product features, service tips and finance options.
At all Test Drive Challenge tour events, a variety of prizes, such as exclusive CubGear, will also be available. Customers will receive a free gift for stopping by and a free Cub Cadet Test Drive Challenge t-shirt for taking a test drive. The Cub Cadet Test Drive Challenge truck will roll through the following markets:
Feb. 17 – 23: Charlotte, N.C.
Feb. 24 – 25: Greensboro, N.C.
March 1 – 12: Knoxville, Tenn.
March 14 – 19: Tri-Cities, Va. – Tenn.
March 22 – 25: Lexington, Ky.
April 6 – 10: Charleston-Huntington, W.Va.
April 13 – 15: Clarksburg-Weston, W.Va.
April 16: Parkersburg, W.Va.
April 19 – 23: Youngstown, Ohio
April 26 – May 14: Cleveland/Akron/Canton, Ohio
May 18 – 20: Detroit, Mich.
May 22 – 31: Flint-Saginaw-Bay City, Mich.
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