LOVELAND, Colo.-Direct Solutions, a division of Agrium Advanced Technologies (AAT), launched its new logo and tagline as part of a larger strategic branding initiative unveiling. 

The decision to enhance the brand and logo stems from the acquisition and integration of Evergro in Canada, making Direct Solutions North America’s largest distributor of slow- and controlled- release fertilizers, plant protection products, grass seed and micronutrients for these specialty markets. 

"We are implementing a brand strategy that reflects our best-in-class customer service, premium quality products and streamlined distribution to the markets we serve," says Andrew Mittag, president, Agrium Advanced Technologies. 

"Our new brand was designed to speak to our best-in-class products and our highly trained sales team, both of which ensure that we are supporting our customers growth at every step," says David Gingrich, Managing Director Direct Solutions, North America. 

Direct Solutions’ focus is further represented in the company’s new tagline, Committed to Growth.