Direct Solutions has launched a new customer-facing website,

The site launch begins the second phase of Direct Solutions’ branding efforts, building upon previous work to establish the unique identity of Direct Solutions within the Agrium Advanced Technologies’ organization.

The website launch follows the release of the company’s new tagline “Committed to Growth”, and a new, progressive logo to reflect Direct Solutions’ forward momentum in the green industry markets.   

The development of the new website incorporated feedback from customers regarding their website experience. The finished product reflects not only that feedback, but best practices in user experience and website development, along with the changes made to the Direct Solutions branding platform.

The website introduction augments other new, customer-focused service elements at Direct Solutions, including a new “drop-by” warehouse location in Duluth, Ga., and an expanded product and equipment portfolio. Each element is reinforced by an industry-leading sales team and agronomists that support each and every purchase made at Direct Solutions.