Dealers from all over Ohio travelled to Wooster to take part in a one-day, intensive training session of the efco brand and products. The goal for the attendees was to better acquaint themselves with the product line and learn how to market the brand effectively.

The dealers attending represented a broad cross section of the state. The day began with an overview of Emak USA’s company history, followed by marketing tactics and resources available to the dealers. A detailed product review allowed the dealers to learn the features and benefits of each piece of equipment that is available to them. Sales strategies rounded out the indoor portion of the training.

In the afternoon, the dealers had the opportunity to run each piece of equipment. This allowed some to run equipment they had been considering carrying in their shop. Proper starting techniques and safety tips were included in the outdoor demonstration. All attendees also had the chance to run the six new products efco will be debuting soon.