LAKELAND, Fla. — With the divesture of its equipment distribution arm completed, Golf Ventures Inc. is returning to its roots in golf course maintenance and accessories. The company is also poised to expand its market in the sports turf and ornamental landscape industry.

“Golf Ventures started in the back of truck, delivering flags and tees to golf courses in Florida,” said president/CEO Ron Jackson. “Today, we employ experts in agronomics and work closely with course superintendents to identify the right chemicals and fertilizers to sustain their greens through all seasons.” Golf Ventures serves as a consultative partner and supplier to more than 1,000 Florida and Caribbean golf courses.

As part of the transition, new hiring efforts at Golf Ventures have focused on professionals with experience in agronomics, reinforcing the company’s long history of industry expertise.  “All members of our sales team have been golf course superintendents. They know the day-to-day challenges of maintaining greens and sports turf,” said sales manager Jason Moore. Experts in agronomics understand that every golf course is unique; and they identify problems with various turfgrasses, irrigation, fungus or other issues and recommend products to resolve them. Golf Ventures is the exclusive distributor of Helena brand plant protectants and fertilizers plus several key turf related products.

Noting Golf Ventures’ expertise can be transferred to other agronomic challenges, Moore said expansion into the sports turf and ornamental landscaping fields is among the company’s new goals. Growth in their Caribbean market is also part of GVI’s plan. Golf Ventures also distributes high-quality turf seed, in addition to a full array of accessory items, from fairway markers to putting cups and flags. “Anything you need to maintain a golf course, we offer,” said Moore. “Plus we keep a large inventory, so we can provide quick turnaround.”