ZELLWOOD, Fla. – Hugh MacGillivray has joined Anuvia Plant Nutrients as executive vice president marketing & business development. Anuvia, headquartered in Zellwood, Florida, is focused on a new, innovative and patented way of manufacturing a plant nutrient for the specialty and agricultural industries.

MacGillivray comes from Arysta LifeScience North America where he served as head of marketing and business development North America and head of Arysta LifeScience Canada Inc., respectively. Over the course of his career, MacGillivray has held marketing and sales leadership positions with companies in the crop protection, seed and e-commerce sectors of the agriculture industry.

“Launching a new company and product into the market is both challenging and rewarding,” MacGillivray explained. “Our high-efficiency plant nutrient products bring important innovation to the plant nutrient industry meeting the needs for more efficient delivery of nutrients while being manufactured in an innovative and sustainable manner. We address the three pillars of sustainability—social, environmental and economic—simultaneously in our business model and our product development. I’m excited to be part of this new way of contributing to the industry and to society.”