Twenty-five-year green industry veteran Judith Guido, chairwoman of Guido & Associates, has expanded her role of advisor and advocate to Intelligro, an operating brand of Suncor, to help develop and launch CIVITAS WEEDfree BRAND Concentrate. The product is an innovative hybrid selective herbicide that uses patent-pending Microtechnology+ to effectively kill over 60 listed broadleaf weeds with less active ingredients, no offensive odor and a fast response rate.
Guido, a well-known and respected leader in the industry, was quick to get involved with a likeminded brand and support a product that focuses on transforming plant protection for more resourceful growth. This innovation aligns with Guido’s purpose and passion of bringing better products to the market for lawn care and landscape professionals and their supply chain. Guido has served as an executive, board member and advisor for a number of industry associations, including several of the leading companies in the green industry.
CIVITAS WEEDfree BRAND Concentrate will have its official launch and press conference in Louisville, Kentucky, in October at LANDSCAPES 2015 (formerly Green Industry Conference—GIC). Guido will be in attendance to support the product launch and will also be conducting a panel discussion with leading industry CEOs, as well as delivering a sustainability seminar at the conference.