Isagro USA has announced two separate distribution arrangements for its proprietary Trichoderma biorational fungicide, effectively splitting marketing responsibilities between agricultural and turf/ornamental markets.
Based in Davis, Calif., AgraQuest, Inc. will distribute the Isagro Trichoderma product to conventional agricultural crop markets under the Bio-Tam trademark in the USA. AgraQuest also has development rights in Mexico and certain development options in Canada as part of its agreement with Isagro.
SipcamAdvan originally introduced the product in 2010 under the Tenet trademark, and will continue to market Trichoderma under that brand to turf and ornamental markets.
This distribution arrangement will allow each company to focus on its respective markets, which will help Isagro gain maximum value for the Trichoderma product in both segments,” said Denny Krass, chairman of Isagro USA.
Both agreements went into effect May 1, 2012.