NEWARK, N.J.- Lawns by Yorkshire, based in Westwood, N.J., is scoring a big assist on the ice with the New Jersey Devils using a specially branded Zamboni. The new Lawns By Yorkshire vehicle makes its debut at the Rock this season as a part of a strategic integrated marketing communications partnership with the New Jersey Devils. A special time-lapse video of the innovative brand design and wrapping process can be found here.
Lawns By Yorkshire is the "Official Snow Removal Provider of Prudential Center."
The multi-level marketing program aligns Lawns By Yorkshire’s professional snow and ice management expertise and brand with the in-game snow removal process at the Rock, led by their ice crew. Components of the integrated sports marketing program include Lawns By Yorkshire branded shovels and ice buckets, public address announcements, and energy efficient LED ring and center-hung signage.
In addition to the in-game snow removal sponsor rights, the partnership provides a number of in-arena strategic opportunities during Devils games, brand placement in the official game program magazine as well as a significant social media and online presence.
"We are excited to have our unique Lawns By Yorkshire Devils Zamboni this season," said Jeff Vanderbeek, Chairman New Jersey Devils. "They are a great partner and we appreciate their continued support."
"Since 1988 Lawns by Yorkshire has provided Green and sustainable landscape and snow services throughout New Jersey and New York. Lawns By Yorkshire serves multiple markets including multi-family, HOA’s, office parks, retail and shopping centers, school and corporate campuses, municipalities, industrial and sporting complexes. The company has been recognized as one of the nation’s leaders in snow removal services serving some of the most complex facilities in the Northeast," said Steven Jomides, CEO.
"Aligning our brand with a master sports brand like the New Jersey Devils in a world-class real-estate venue like the Prudential Center is an outstanding opportunity for us. We are committed to aligning ourselves with market leaders and we have certainly accomplished that through this relationship."