SARASOTA, Fla. – In an effort to consolidate the fragmented landscaping and lawn care industry, two major turfgrass producers have joined forces to create a singular company. Harmony Outdoor Brands, LLC represents the joint efforts of Bethel Farms, LLLP and BuySod, Inc., two of the top sod producers in the United States.
Bethel Farms started in 1958 as a family-owned, agricultural company in Arcadia, Fla., selling cattle, poultry, nursery plants and other live goods. The business spans three generations and has grown into a national operation supplying the major home improvement stores.
Buy Sod, Inc. was formed in 2002 by three longtime sod producers in North Carolina who recognized they could better serve customers by producing and marketing new, improved varieties of turfgrass across a wider geographic footprint. Buy Sod owns and operates nine sod farms across North Carolina, South Carolina, Virginia and Georgia and also supplies home improvement stores across the country.
The idea to unify behind a singular brand made sense to both companies. As the largest sod supplier to the major home improvement stores across the U.S., Bethel Farms worked to spearhead a network of certified growers that could supply premium sod and lawn-related services on an uniform basis.
The grass grown for northern climates is different than southern warm climate varieties, so each retailer offers Harmony turfgrass best suited to that zone.
To meet the demand for turnkey outdoor lawn services, Harmony Brands has opened a new corporate office in Sarasota, Fla., and staffed it with industry experts in outdoor goods and services. Mobilizing both the grower network and the sales process has been a multi-year effort, as the new company continues to add growers and services.