HILLSBOROUGH, N.C. — Mid-Atlantic STIHL, a division of STIHL Inc., has hired Genie McClain as the new marketing manager.

McClain, who specializes in brand management and marketing, brings more than 20 years of experience in marketing, sales, merchandising and product management. Her list of past employers features nationally recognized brands and companies such as AT&T, YP, Miller Brewing Company, Gibson Guitar Corp. and Cunard Cruise Line. In addition to serving several multibillion-dollar companies, she has a proven track record of helping companies drive profitability, brand awareness and product preference. At Mid-Atlantic STIHL, McClain will be developing and implementing the branch marketing activities and communications programs.