WALTHAM, Mass.-The Boston Business Boot Camp, a three-day conference designed specifically to help green professionals grow their respective businesses, recently added Carissa St. Laurent of Constant Contact and Jeffrey Scott of Jeffrey Scott, Inc. to its roster of speakers. Also, Turf magazine was notified that Tony Bass, who operated and sold a highly successful landscape company in addition to founding and running Super Lawn Trucks, will be speaking at the event.
St. Laurent’s segment, entitled Growing your Business Using Email & Social Marketing” will focus on how business owners can utilize the Internet and social media to grow their business. Scott will speak on two topics, entitled “The Seven Habits of Highly Successful Green Industry CEO’s” and “Growing Your Landscape Business by Referral”.
“We have some incredibly talented people in the green profession that can literally turn a backyard into a work of art. When it comes to turning leads into customers, branding or marketing their business, let’s just say they’re green in another way,” said Keith Upham, founder of Boston Business Boot Camp and owner of The Upham Landscape Company. “We designed the Boston Business Boot Camp help those folks raise their business acumen to the level of their skill as green professionals. Having speakers the caliber of Carissa and Jeffrey only sweetens the pot.”
Other speakers appearing at the March 1-3 conference to be held at the Westin Hotel in Waltham, Mass., include: Michael Gannon, Esq.; Bonnie Kirchner of Sea Change Financial Education; Frank Crandall of Crandall Consulting and Keith Upham. The range of topics covered will include sales, marketing, financial planning, HR, time management, and more.
“It’s ironic that we refer to this as a boot camp, because we’re not focusing on any activity that requires boots. It’s all about running your green industry business better,” says Upham. “Beyond speakers with a variety of different specialties-sales, marketing, financial planning, HR, time management-we have an abundance of networking opportunities with fellow green business owners.”
The Boston Business Boot Camp anticipates up to 200 attendees from a variety of green industry disciplines, including landscapers, lawn care pros, tree service specialists, pest control business owners, masons, fence companies, nursery/greenhouses, outdoor lighting, and pool installers. The cost to attend is $995 per person. Companies signing up three or more attendees will receive a five percent discount. Companies signing up five or more may deduct 10 percent from the total.
“This is a $15 billion a year industry that’s been growing at 12-15 percent annually," Upham says. "We (business owners) need every bit of business education there is available to help us manage our businesses better and be more competitive with the large franchises. As a whole, we’re great at landscaping, but our business skills need constant sharpening."
In addition, a variety of sponsorship opportunities are available. Those include the Platinum Sponsorship ($15,000), Silver and Silver Lanyard ($3000) and Bronze ($750).
Interested attendees and sponsors may contact Keith Upham directly at 617-839-1451 or visit www.bostonbusinessbootcamp.com for more information.