Research confirms that neonicotinoids are highly valued by consumers and critically needed by industry professionals to manage pests, safeguard landscapes and protect property.

In their final report evaluating the socio-economic value of neonicotinoid insecticides in the green industry, independent researchers reveal that these products are critically important in maintaining safe, healthy and sustainable landscapes. The research shows that the benefits contributed by neonicotinoids are highly valued by consumers and that these products have become the cornerstone of successful IPM programs to protect plants, people and property from destructive and invasive pests.

This report provides an overview of five separate studies targeting representative segments of the diverse U.S. Green Industry, which is estimated to exceed $70 billion in sales and represents more than 400,000 businesses. The research was conducted by AgInfomatics, LLC, an independent consulting firm, assisted by eight professors associated with the University of Wisconsin-Madison, University of Minnesota-St. Paul and Washington State University. The value of neonicotinoids was determined by answering the question, “What would happen if neonicotinoids were no longer available?”

Despite the diversity of markets that comprise the Green Industry, the research clearly shows that neonicotinoids play a major pest management role in nearly all of them. There are few, if any, alternative products that match the overall benefits provided by these products. The loss of neonicotinoids to this industry would disrupt successful IPM programs, reduce the quality of plant goods and services, and have devastating consequences to local communities and economies.

Report Reference
Executive Summary: The Value of Neonicotinoid Insecticides in Turf and Ornamentals

This is the final report in a series recently undertaken to provide a comprehensive evaluation of the economic and societal benefits of neonicotinoid insecticides in North America. The research was conducted by AgInfomatics, a consulting firm of independent agricultural economists and scientists, and jointly commissioned and sponsored by Bayer CropScience, Mitsui Chemicals Agro, Inc., Syngenta and Valent U.S.A. Corporation.

All reports are published online at: