RACINE, Wis.- New Holland Construction is celebrating 40 years of manufacturing skid steer loaders-compact, fast-moving and versatile machines found on almost every construction, landscaping and agriculture project. The company’s leadership in the skid steer loader category began in 1972 with the introduction of the L35, the industry’s first vertical lift skid steer loader equipped with the patented Super Boom lift linkage.

Today, New Holland skid steer loaders are sold in 120 countries around the world through New Holland Construction and New Holland Agriculture dealer channels.
"New Holland Construction is proud of its rich history of product innovation and commitment to quality. For 40 years, equipment operators have trusted New Holland Construction skid steer loaders to earn a living and tackle a variety of construction, landscaping and agriculture applications," said Dave December, director of global marketing communications, CNH Construction Equipment. "And for 40 years, New Holland Construction has been committed to meeting the unique needs of contractors and other construction equipment users, including tens of thousands of owner-operators who got their start in the business with a New Holland Construction skid steer loader."
Since the introduction of the L35, New Holland Construction has produced more than 200,000 skid steer loaders for customers in the construction, landscaping and agricultural markets.
The company’s largest selling skid steer loader model in the world is the New Holland L218 Super Boom. Rated at 57 hp (42 kW), the L218 has an operating weight of 5,850 lbs (2,660 kg) and a bucket breakout force of 5,435 lbs (24.2 kN).
A special 40th anniversary logo has been created to commemorate this industry milestone. The logo will be prominently displayed at industry events at which New Holland Construction is participating this year, including INTERMAT 2012, April 16-21 at the Paris Nord Villepinte Exhibition Centre in Paris (visit New Holland Construction at stand 5a G 144, 5a J 144); M&T Expo 2012, May 29-June 2 at the Centro de ExposiÝes Imigrantes in Sao Paulo (visit New Holland Construction at internal pavilion stand #2, C Street); and GIE+EXPO 2012, Oct. 25-27 at the Kentucky Exposition Center in Louisville, Ky. (visit New Holland Construction at Booth 1054).