Governor Fallin has proclaimed July 2012 as Smart Irrigation Month for the state of Oklahoma, the third state this year to do so. Smart Irrigation Month, an Irrigation Association initiative, takes place throughout July, traditionally the month of peak demand in North America. Smart Irrigation Month is dedicated to increasing public awareness of the value of water-use efficiency, water-saving products, practices and services.

IA’s Smart Irrigation Month campaign is designed to:
. Educate homeowners, businesses, growers and other users about simple ways to save money and water.
. Encourage industry firms and professionals to promote smart irrigation practices and technologies to customers.
. Help water providers minimize peak water use and reduce demands on infrastructure in their communities. 
. Reinforce the role efficient irrigation plays in providing real solutions to today’s water challenges.

Smart Irrigation Month offers a great opportunity for irrigation businesses to promote efficient water use,” said Dave Magner, sales and business development manager for Rain Bird Corporation and the Smart Irrigation Month Committee chair. “The proper technology combined with best practices can significantly reduce water usage and runoff in landscapes and agricultural applications. Smart Irrigation Month is a win for the irrigation industry in Oklahoma, for water conservation and for Oklahoma citizens.”

“With Oklahoma’s proclamation of July as Smart Irrigation Month, Governor Fallin keeps efficient irrigation front and center in the minds of homeowners, lawmakers and all Oklahomans,” noted Chad Forcey, state affairs director for the Irrigation Association. “During this summer of drought and wildfires, we are pleased that the governor joins with irrigation companies to focus on the efficient use of water as a means of preserving and promoting homes, landscapes and the environment.”

First launched in 2005, Smart Irrigation Month is gaining traction as stakeholders recognize the potential impact of efficient irrigation in July and year-round. All industry professionals and businesses are encouraged to participate. Following the month-long effort, campaign participants are invited to submit their marketing materials by Aug. 31, 2012 to the Smart Marketing Contest, which honors the companies who best incorporated Smart Irrigation Month messaging, branding and quality.

Visit the Smart Irrigation Month web site for more information. To learn more about the Smart Marketing Contest, click here.