HAZLET, N.J. – Performance Nutrition, a division of LidoChem., promoted Randy Rider to regional sales manager for Turf & Ornamental Products.
Rider, based in New Holland, Pennsylvania, has worked for Performance Nutrition for 5 years as a territory manager. In his new role, Rider will consult with turf and ornamental dealers and oversee sales efforts in the Eastern and Midwest states. A former golf course superintendent, Rider holds a bachelor of science degree in horticulture with an emphasis in turfgrass science from Oklahoma State University. Rider has worked in turf and ornamental sales for the past 14 years.
“Randy has proven to be an excellent manager who is extremely knowledgeable about our customer’s needs, as well as the nutritional needs of turf of all types. We consider him to be an integral part of managing our continuously expanding network of dealers. We are very proud to have someone of his high character and values represent Performance Nutrition,” said Don Pucillo, company president.