ST. CATHARINES, Ont. – After more than a year in development, Rittenhouse has launched its new and improved eCommerce website, The new site gives customers an enhanced and more streamlined shopping experience.

Two years ago Rittenhouse began working on an overhaul of its successful, but dated, website. The site had been a workhorse for the company since 1999, taking thousands of orders and providing information for professionals and consumers alike. In 1999 Rittenhouse was a leader not only in its industry, but also in the movement towards online shopping—essentially Rittenhouse was among eCommerce pioneers. Online shopping has come a long way since then, new competitors have emerged and the space that companies operate in has become more crowded. Rittenhouse, ever determined to remain a leader in their industry decided that it was due, or overdue, for an overhaul. That, along with the fact that the company was turning 100, meant it was a perfect time to start construction on a new site. “We were certainly due for an updated website, and reaching the 100 year milestone seemed to signal the perfect time to do it,” said Mark Rittenhouse, company president.

The new site is focused on simplicity and function. Customers will enjoy easier category navigation, and enhanced search capabilities, thus increasing the efficiency of their shopping task. The new site has indeed succeeded in offering a more contemporary shopping experience that new and long-time customers are sure to appreciate.