Ryan Redesigns Website, Providing New Tools

Source: www.TurfMagazine.com

Turf equipment manufacturer Ryan recently launched a redesigned website for the Ryan brand, www.ryanturf.com. The goal of the new website is to make it easier for customers to find the appropriate products for their turf care needs, says the company.

A new "Additional Resources" section provides a wide assortment of turf care information for professionals and their customers to help them better understand the importance of proper turf care in maintaining healthy turf. The site even offers a handy Seed Calculator on the Overseeder page.
Ryan has added more images, key feature callouts, interactive product demos, videos, detailed product specifications, and new accessories information designed to help customers be more productive with their Ryan equipment. A new online form for requesting a free product catalog also allows visitors to view the Ryan catalog immediately in digital format or download the catalog in PDF format.
Said Jay Baudhuin, Ryan product manager, "The new Ryan website was redesigned with our customers in mind. The website is divided into the four key end-user market segments that Ryan participates in: lawn care professionals, rental, golf and sports turf/municipal. The goal was to make it easier for our customers to locate products, hear testimonials from their peers and get other valuable information that fits their particular needs, such as dealer locator, financing options and seed calculator, just to name a few. We also added interactive product demos and videos showing the units in use. All these features also benefit and help our dealers to be more productive and successful."