Source: www.TurfMagazine.com
AURORA, Ill. – Spectrum Technologies, Inc. has appointed Alicia Gillman as director of marketing. Gillman will oversee the development of diagnostic marketing strategies in alignment with Company objectives to drive revenue. In addition, she will spearhead Spectrum’s marketing communications and lead advertising efforts to grow customer relationships.
Gillman previously worked as a business strategy consultant, where she supported a number of clients in the telecommunications, agriculture, equipment, consumer products and advertising industries. She is best known for her abilities to optimize diagnostic marketing communication programs. Prior to working as a business consultant, she held global positions in communications at Deere & Company and marketing at T-Systems International, Inc./T-Tape, Gateway and National Design.