GREENSBORO, N.C.-Laurie Riggs was recently appointed lawn care market manager for Syngenta, based here. Riggs is responsible for marketing to the company’s lawn care, landscape and professional turf customers.

Riggs, 12 years with the company, was most recently Sygenta’s Pest Management Group programs and communications manager.

“We are proud of our successful track record of leaders like Laurie Riggs and we’re excited to welcome her to this position,” says Shawn Potter, head of marketing, Syngenta Turf, Landscape & Consumer. “With her background and experience in programs, communications, market research and branding, she will help us meet the unique needs of our lawn and landscape industry customers and help ensure their profitable growth.”

Riggs earned her master’s degree from the University of North Carolina Kenan Flagler School of Business and, prior to working for Syngenta, worked with Kraft Foods and Sara Lee.