Education Session
WHAT:
Leadership Lessons education session at Green Industry Conference ttitled "Morally Bankrupt: The Real Answers to Business and Life Come from the Heart."

WHO: Dina Dwyer-Owens, CEO and chairwoman of The Dwyer Group, parent company of The Grounds Guys. Recently named an Ernst & Young Entrepreneur of the Year Winner and a Top 100 Champion in the 2012 Small Business Influencer Awards, Dwyer-Owens went undercover in the landscaping industry this year with The Grounds Guys on the CBS show "Undercover Boss." Dwyer-Owens has led The Dwyer Group since 1999 and oversaw the introduction of The Grounds Guys franchise into the U.S. in 2010.

WHEN: Thursday, Oct. 25 at 3 p.m.

WHERE: Kentucky Expo Center, Louisville, Ky. Please check your pocket guides upon check-in for room assignments.

WHY: Respect, integrity, customer focus and having fun in the process are elements of a Code of Values that has propelled one little Texas-based company, The Dwyer Group, into a success story. What started as little more than a carpet cleaning franchise 30 years ago, today is a bandwagon of service brands with more than 1,600 franchises around the world. CEO Dina Dwyer Owens calls servant leadership a key to her success in cheering on those brands to almost $800 million in system-wide sales. The real power behind the success is the idea of doing business the way, using the Code of Values as a guide.

HOW: To schedule an interview with Dina Dwyer-Owens, Ron Madera, president of The Grounds Guys, or a current franchisee, contact Mandy Bray at 254-759-5827 or mandy.bray@dwyergroup.com.

Book Signing
WHAT:
Dina Dwyer-Owens will give away and sign 25 copies of her book, "Live R.I.C.H.: How to build success in your company with a proven Code of Values."

WHO: Dina Dwyer-Owens, CEO and Chairwoman of The Dwyer Group, parent company of The Grounds Guys. Recently named an Ernst & Young Entrepreneur of the Year Winner and a Top 100 Champion in the 2012 Small Business Influencer Awards, Dwyer-Owens went undercover in the landscaping industry this year with The Grounds Guys on the CBS show "Undercover Boss." Dwyer-Owens has led The Dwyer Group since 1999 and oversaw the introduction of The Grounds Guys franchise into the U.S. in 2010.

WHEN: Thursday, Oct. 25 from 11 a.m. – 2 p.m.

WHERE: Booth #256 (The Grounds Guys), GIE+ Expo, Kentucky Expo Center, Louisville, Ky.

WHY: In the landscaping and other service industries, professionalism and customer service can make the difference between a mediocre company and a competitive, strong one. In her book "Live R.I.C.H.," Dwyer-Owens outlines some of the secrets to success that she’s learned along the way and how little things such as respect, integrity, customer focus and having fun in the process can make a world of difference in your business.

HOW: To schedule an interview with Dina Dwyer-Owens, contact Mandy Bray at 254-759-5827 or mandy.bray@dwyergroup.com.