The Platteville tornado formed a mere one-quarter mile from the Peterson household, but did not touch down near their home. It did make a direct hit on the Petersons’ Spring-Green office. When Justin arrived at the office the next day, he discovered that three of the company’s five trucks were totaled; the company’s ride-on spreader was destroyed; and, save for some fertilizer and a few supplies, everything else was gone. Even the computer had to be dug out of the rubble.
"My dad has been running the business for over a decade and we’ve always operated with a drive to work through the tough times," says Peterson. "He knew how important it would be to keep the business going in the face of adversity."
Peterson is quick to note the help his business received from others to get it going again. "The support we received from the community and from the Spring-Green support center was fantastic," Peterson notes. "Friends, family and even local farmers helped clean up the wreckage. And RJ Krone, director of franchise operations at the support center, drove the four hours north to help us set up our new computer and get us back on our feet."
In spite of the challenges their Spring-Green faced, business is up almost 10 percent over last year. This, Justin says, is a trend he looks to continue as he takes over the role his father has held for almost thirteen years. "There’s a lot of room in the Platteville area for growth," notes Justin. "The community has been supportive of us during trying times, and it’s an honor to be able to give back by providing quality lawn and tree care services."
Peterson says that the tornado illustrated the importance of knowing how to be prepared in the event of a calamity. Moreover, Peterson stresses the importance of backing-up important data regularly, ideally at an offsite location.
Though these lessons were learned during a traumatic time, he says, things could have been a lot worse.
"We owe a lot to everyone who helped us. A business is only as good as the community it serves, and it’s clear we have a great one."
And if there’s a bright side to the story, Justin and his dad had a fishing trip planned the same time the tornado hit. "In preparing to be out the office, we were about two weeks ahead on production," said Justin. Ironically, those two-weeks were the exact amount of time the Petersons’ needed to get the business up-and-running.