RIVERSIDE, Calif. – The Irrigation Association Board of Directors is pleased to announce that The Toro Company has upgraded to the highest level of IA membership: platinum.

Toro’s investment will help the association implement its revised strategic plan, adopted by the IA Board of Directors in September 2013. The new plan focuses on changing the public perception of irrigation by developing standards and regulations and educating frontline irrigation professionals.

Platinum membership also provides expanded benefits, including increased industry exposure through IA’s media channels and exclusive marketing and advertising discounts. In addition to regular membership, IA offers four premium categories for companies: bronze, silver, gold and platinum. All member dues help fund the association’s core strategic initiatives. Toro joins Ewing Irrigation Products (Phoenix, Arizona) and Hunter Industries (San Marcos, California) as an IA platinum member and becomes the second irrigation manufacturer to join this exclusive membership tier.

IA membership gives companies and individuals competitive business advantages, access to a national network of industry experts and a powerful voice in advocacy efforts. For more information about membership, contact IA Business Development Director Scott Hersh at scotthersh@irrigation.org.