IJAMSVILLE, Md. – TruGreen LandCare says it will now operate as LandCare.

The brand was developed with input from branch teams, who participated in an intensive discovery process aimed at uncovering the core values that drive success across the company. In a series of branch visits, new CEO, Mike Bogan, met with several hundred team members across all 50 branches, who collectively articulated a set of core values that are at the heart of the new brand.

LandCare was spun off from ServiceMaster in 2011, and immediately focused on building infrastructure to support a stand-alone business. With restructuring complete and a stronger culture emerging, LandCare continues on a trajectory to be a trusted partner to its customers, and a premier place to grow as a professional.

The new brand includes the tag line, “Your Land. Our Care.” This highlights the essential promise made by every professional on the LandCare team: Care—for our customers, for our team members and for our community.