Robert Bobby” Santana has joined Valent Professional Products as territory manager for Southeast Florida.

Santana will be responsible for cultivating Valent’s lines of turf and ornamental products. He joins Jerid Wendling as one of two territory managers exclusively dedicated to serving Florida’s horticultural, turf and lawn care professionals.

Santana is a native of Clearwater, Fla., and graduated from the University of Florida with a bachelor’s degree in food and resource economics, focusing on agribusiness management.
He has deep family ties to the Florida turf and ornamental industries. His father is in turf and ornamental sales, and his brother-in-law’s family owns a nursery in central Florida.
Santana most recently worked in turf and ornamental distribution in Southwest Florida. He will be based in Fort Lauderdale for Valent.