MILWAUKEE, Wis. – Briggs & Stratton Commercial Power received multiple marketing awards for the launch of its 810cc Vanguard engine line in the fall of 2013 to the commercial landscape industry.
The Vanguard 810cc engine launch won an Excellence Award from the Business Marketing Association of Milwaukee in the Public Relations Campaign category. In the American Marketing Association Lincoln (Neb.) Prism Awards, the engine launch received Merit Awards in both the Integrated PR and Marketing Communications and the Corporate Identity/Logo categories. It received a Prism Award – the top prize – in the Product Launch Campaign category.
Launched last fall, the new models have the optimum 810cc of displacement for higher torque to take on the heavy workloads common in commercial mowing settings. This meets a growing landscape industry demand for higher displacement engines and hence, higher-productivity mowers, according to Roche.
A new logo design, launch video, print and digital ads, editor event and media kit were all integrated as part of the product launch.