Walker Manufacturing Company has just released an update to their corporate brand. The newly released brand is the result of a 10-month development project that has included the Walker family, Walker marketing department and a variety of company teams to implement the brand into the product.
"My Dad (Max Walker) designed all of our logos from the late 50s and into the 60s for the products we made," reflects Walker President Bob Walker, "and when it came to the lawn mower project in the early 80s, I went to work as a draftsman with the tools of the trade to design our first logo." The original logo served Walker well for a few years, but then a variety of updates were included in the brand image, and the identity of the product became confused.
Updated product will begin to roll off the Walker line this fall, and new marketing and dealer items have now become available to Walker distributors and dealers in the field. An update to walkermowers.com is also scheduled for early November.
See a video on the company brand update here.