They will focus on consumers talking about their neighbors’ yards, applying a subtle form of peer pressure to check out Scotts’ professional lawn care services, according to the IBJ article.
“Usually, digital tended to be more of a support medium. This is different because it is the core of this campaign,” said Tom Denari, president of Young & Laramore, based here.
The Indianapolis Business Journal reported that Y&L landed the national ad account for Scotts in early 2011, handling radio, print, direct-mail and digital marketing for the firm.
Read the entire article here.