With the new Facebook algorithm changes it is getting harder to stay connected with customers. Here are a few tips to help you connect more effectively and also stay in front of your loyal fans.
1. Call-to-action button in your cover photo and ads: Put a call-to-action right below your cover photo. Some of the ad options also have this feature as well. The options on your cover photos are: Book Now, Show Now and Call Now.
2. Ask your customers to agree to get notifications from your business manually in their newsfeed settings. With the new algorithm changes to the newsfeed, Facebook is allowing users to put preferences in what they would like to see first. Ask your fans to go to your business page and make sure to click the setting “see first” which is located on your business page to the right and under the “like” or following tab.
3. Monitor your page insights and produce content that resonates. Engaging content is going to be even more important to keep you top-of-mind. Look at your insights and see what type of content gets the most interaction and then post accordingly.
4. Create Facebook ads to boost the ability for your content to show up in your potential customers’ feed. As mentioned above, you can use call-to-action buttons in your ad to have people know the different actions you are looking for them to take. Depending on the type of ad you create, and the goals for the ad, you may choose different calls-to-action. These calls to action can range from liking your page and contacting you in local awareness ads, to book now, shop now, sign up, etc. in a website click ad.
So what is your secret to keep engaged with your Facebook fans?